"Heffernan is a gleeful trickster, a semiotics fan with an unabashed sweet tooth for pop culture, who believes we shouldn’t confuse grief over the passing of our favorite technology with resentment because some digital alchemy failed to preserve analog experiences: “Whether or not we admit it, the internet and its artifacts are not just like their cultural precedents. They’re not even a rough translation — or a strong misreading — of those precedents.” -- Justin Ellis